You know that graphic design and business go hand in hand. But the value of graphic design is anything but skin-deep. Graphic design is essential for creating different visual elements, such as a logo, business cards, or marketing materials. But why is graphic design important for the success of your business?
Let's talk about the most important reasons why you need good graphic design. We’ll illustrate the huge difference graphic design can make in branding, advertising, sales and customer experience. Creating a strong brand image, the importance of graphic design starts at the cornerstone of your business: your branding strategy.
From a unique logo design to a memorable web experience, the way your business looks will reflect what it is about. Just as it will help people discover your brand, good graphic design will help them remember it. And if you're talking about good logos, it’s almost impossible not to mention Nike. And there’s a good reason why this brand is so exemplary. Their simple, yet memorable logo and a great tagline, create a powerful brand message: regardless of your athletic abilities or even sports discipline Nike allows you to push yourself to do more.
A professional designer will create brand style guidelines to help you achieve branding consistency across your channel. So, whether prospective clients stumble upon your site or your social media profiles, they’ll instantly get an idea of what your brand is all about.
Visuals make a stronger first impression. When people hear information, they’re likely to remember only 10% of said information three days later. Compared to that, if you couple that information with visuals, people will retain 65% of it. Marketing efforts often will fail because the visuals used are ill conceived and/or poorly executed.
Good design helps with sales. Why is graphic design important for business? There’s no more important reason than this. We’ve already established that graphic design plays a vital role in creating brand visibility. This is especially true for modern-day digital marketing, where you’re competing with hundreds of grands for a split-second of viewer’s attention. But once you have their attention, great design can also boost your sales. 
It builds brand recognition and loyalty. Brand bias is a strong driving force for sales. As much as 82% of adults in the US claim loyalty to a product brand. And one brand that excels in creating customer loyalty, for both its products and services is Apple. If you want to achieve brand loyalty, you must persistently remind potential customers of your products and core values with your visuals: a good logo; layout techniques for a clean and comprehensive website design; impressive and inspiring advertisements; beautiful packaging and branded social media pages—all of this needs to paint a cohesive brand image.
Build a visual language for your customers. The color palette, imagery, logo, typography, and design elements your brand will use, form a precise language through which you communicate with potential clients. Great graphic design can help you create your visual identity and brand guide, but also a unique narrative.
Good design can beat the competition. Taking all the previous points into account, it’s evident that good business doesn’t exist without good design. From branding to advertising, potential clients will judge you based on their looks. With the right usage of basic design principles and a strong brand aesthetic, you can have good design too. But what about your competitors? Well, another critical reason why graphic design is important for any business is that a creative approach to design can help stay ahead of the competition.
The bottom line. As a business owner, you might consider a DIY approach or occasionally hiring a freelancer for bigger tasks, such as creating logos. But the importance of graphics simply cannot be overstated. Good design stands between you and your customers. It could be a logo they recognize and love, a user-friendly website, or ads they can’t help but click on. Graphic design is also an investment in the future of your business. With a well-thought out brand identity and brand guidelines, the design process will become much smoother and cheaper. In many cases, design can directly impact sales and, therefore, your profit. Page Count is what you've been looking for and what your business needs to breakout, breakthrough and not only compete in the marketplace, but win.
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